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Made in Japan Makes It in China

Cachet for imported items.

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By: TOM BRANNA

Editor

Made in Japan has made it in China. For decades, Chinese balked at purchasing products that were made in Japan. But consumers in the No. 2 market have changed their allegiances  so much so that Kosé will withdraw from cosmetics production in China, switching instead to importing most products from Japan and emphasizing their “Made in Japan” pedigree to appeal to quality-conscious consumers. Competitors are making similar moves. For example, Shiseido has also announced plans to build ...

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